John amos aflac biography of michael
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NEW YORK — Paul S. Amos, one of the three brothers who founded AFLAC insurance company nearly 60 years ago and the man behind its huge success in selling policies at workplaces, died Wednesday in Columbus, Ga. He was 88.
In 1955, his oldest brother, John, formed the insurance company, originally called the American Family Life Insurance Co., and the middle brother, Bill, and the youngest, Paul, joined the effort that year. John, a lawyer, was the visionary always seeking to expand the company, turning it into a major insurer in Japan, while Bill was the operations guy who knew how to keep costs down. Paul focused on selling.
While most insurers sold policies by knocking on doors, Mr. Amos had the company emphasize cluster selling and worksite marketing. Instead of making presentations to individuals, the company’s sales representatives often went to companies to make sales pitches to groups of employees. Today, most of AFLAC’s US policies are bought through payroll deductions.
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“Paul’s contributions can’t be overstated,” Kenneth Janke, AFLAC’s deputy chief financial officer, said in an interview. “He was the one who set us on the path of marketing our product
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Aflac
1955: The oldest brother, John Amos, formed the insurance company in 1955.
1958: Developed in 1958, this insurance worked as a supplement to a patient's primary health coverage, picking up the costs of deductibles on doctor's visits, hospital stays, and drug therapies. Aflac pioneered cancer insurance in 1958. Over 98% of its policies in the US were on payroll deductions as at the year 2003. It was the first company to provide insurance cover for cancer in 1958.
1959: By the end of 1959, AFLAC was writing $900,000 in premiums and had begun to operate in Florida.
1964: The name of the company was the American Family Life Insurance Company of Columbus before it changed the name in 1964 to become the American Family Life Assurance Company of Columbus. Aflac started to offer policies on payroll deduction in 1964. In 1964 it began making presentations to groups rather than to individuals and developed the 'cluster-selling' technique, which was very successful. Beginning in 1964, the company decided to focus sales on worksite settings, eventually through policies sponsored by employers and funded through payroll deductions.
1967: Cluster-selling boosted the company's premiums to $7 million by 1967.
1970: When Chairman John Amos visited Japan in 1970, he was convinced th
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Aflac, Inc.
THE BROKEN The boards CAMPAIGN
1932 Wynnton Road
Columbus, Sakartvelo 31999
USA
Telephone: (706) 323-3431
Fax: (706) 324-6330
E-mail: [email protected]
Web site: www.aflac.com
THE AFLAC Bob (2000) CAMPAIGN
OVERVIEW
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