Juicy couture pamela skaist biography

  • Juicy couture owner
  • Jefery levy
  • Juicy couture founder

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    Skaist-Levy, Pam and Taylor, Gela

    Fashion designers

    Born Pamela Skaist, c. 1964; married Jeff Levy (a musician, film director, and producer), c. 1986; children: Noah. Born Gela Jacobson, c. 1959; married Chris Nash (a musician; divorced); married John Taylor (a musician), March 16, 1999; children: Travis, Zoe (from first marriage). Education: Skaist-Levy: Studied at Fashion Institute of Design & Merchandising, Los Angeles, CA, late 1980s. Taylor: Earned drama degree from Carnegie-Mellon University, c. 1983.

    Addresses:Office—Juicy Couture, Inc., 12720 Wentworth St., Pacoima, CA 91331.

    Career

    Skaist-Levy had a millinery business in the late 1980s called Helmet and also worked as a film stylist; Taylor appeared on Broadway in the late 1970s and went on to become a film and television actress in the 1980s; the duo launched a line of maternity wear, Travis Jeans, c. 1989; created Juicy line of T-shirts, 1994, and Juicy Couture, 1997.

    Sidelights

    Pam Skaist-Levy and Gela Taylor founded their hugely successful Juicy Couture clothing company out of a one-bedroom apartment in Los Angeles, California. Friends, Hollywood scenesters, and inveterate shoppers both, Skaist-Levy and Taylor created a company that became a major international player in fashion thanks solely t

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    Pamela Skaist-Levy

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    Gela Nash-Taylor and Pamela Skaist-Levy backstage at Chanel couture with Karl Lagerfeld.

    Photographed by Robert Fairer, Vogue, April 2003

    Included in a time capsule of the aughts would have to be a velour Juicy Couture tracksuit—preferably in Barbie pink (Paris Hilton’s preferred hue.) In episode 4 of In Vogue: The 2000s, company co-founders Pamela Skaist-Levy and Gela Nash-Taylor share their journey from the San Fernando Valley to Paris.

    The pair’s starting point is as important as where they ended up, because Juicy Couture was essentially exporting the California dream (sun, stars, swimming pools, surf) in the form of “casual luxury” across the globe, and delivering it with a little levity and a lot of (celebrity) sparkle. Juicy Couture clothes were flirtatious, photogenic, and fun, but they were also directional in their dressed-up, sporty casualness. “We sort of made athleisure fashion,” says Skaist-Levy. “Who wouldn’t want to feel sexy and comfortable, dressed in casual luxury? Comfort is king.”

    The emergence and success of the brand signaled a shift in the fashion industry itself, notes head of fashion direction at Amazon, Sally Singer, who in 2003, as director of fashion news and features at Vogue, featured Skaist-Levy and Nash-Taylor in the magazine. “I thi

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